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| Marketing Photo by Pixabay from Pexels |
Easton, Connecticut resident John Finneran is an award-winning marketing executive who has worked with numerous global brands from Unilever. From his office in Greenwich, Connecticut, John Finneran managed Unilever’s marketing operations, planning and executing new product launches, among other responsibilities.
The seeds of a successful product launch are planted long before the actual launch. Marketers must start early to build hype around the product. The goal of this buzz is to generate significant sales in the first week of launch. Here are a few ways to hype a product launch in 2019:
- Engage influencers beforehand. Reach out to thought leaders in your industry and influencers (whether bloggers or celebrities) and ask them to use and review your product. Because these people have huge followings, they can talk about your product to their audience, informing them about it, highlighting its benefits, and telling them why they should buy it.
- Talk about it yourself. Through your social media, website, press releases, and even newsletters, explain how revolutionary the new product is, how it will benefit consumers, and why it is a must-have. You can even create a teaser trailer for it. Be careful to give just enough information to build anticipation while keeping the suspense alive.
- Build an event around the product launch. Apple does this well. You can borrow from the tech giant by turning your launch into a big event with media coverage and attendance that features influencers. If you are working with a small budget, you can hold a contest on the launch date or simply host an online event.
- Take pre-orders. Build out your sales funnel early, inviting people to join your early-access list. This will make your customers feel special. Take pre-orders to harness their enthusiasm early on and get them invested in the launch.
